Week Six: Final Posters and Rationale

  

Rationale

This poster set aims to raise awareness about the increasing number of New Zealanders that are affected by homelessness, specifically focusing on the large number of people living in cars. The ‘Home Sweet Home’ car-park poster uses contrast, as the poster is primarily black and white but with brightly coloured text. I have chosen to colour the text in this way to make it resemble the yellow road lines. Also the text introduces an element of bright colour that helps to make the poster stand out. This poster has an interesting hierarchy as the first element I wanted the viewer to see is the ‘Home Sweet Home,’ however the bright yellow text created some challenges. I achieved the desired hierarchy by placing the text sideways and making the ‘Home Sweet Home’ quite large. To make this poster I used physical techniques of drawing the car-park outlines and text onto concrete using chalk, this gave the poster a greater sense of texture and feeling, allowing the audience to connect with it on a more visceral level rather than simply using vector lines. For my second poster I have created a parody of the Harcourts For Sale signs. I have employed the colour scheme of the Harcourts posters but altered the blue slightly to ensure that the poster will stand out. As this design is created using the style of For Sale posters, it has a clear visual hierarchy, first the eye is drawn to the image as it is the largest element and then in accordance with a western world view the poster is read left to right top to bottom. This poster is not symmetrical but due to the clear style, elements such as the blue and grey lines that cross the entire page and the image layout it is balanced. This design works off a 2:3 ratio with two thirds of the poster as text and one third as an image.