Ihi: Colour (using a simple colour palette to represent the water, blue and the fish or rubbish pink/brown), scale (the sushi is the biggest element on the poster making it the first place the viewer looks) and line (the chop sticks are used to create a line towards the sushi and then the text).
Wehi: Disgust (first the eye is drawn to the sushi made of plastic which evokes a feeling of disgust), Humor (there could be a hint of humor in this poster as it is a joke to think of eating sushi rolled in plastic) and juxtaposition (by using very calming colours and a simple design the designer could be utilizing juxtaposition to show that the amount of plastic ending up in the ocean is a very serious issue).
Ihi: Subversive and simple (the designer has only used a photograph in as the main part of the design with a small logo and additional information on the handle).
Wehi: Shocking (this is a very clever use of the image and their placement giving it context as the shopper will be in the supermarket purchasing food) and confronting (with every item that you put into the trolley it will make you question if it is a necessity).
Ihi: Photograph (the photograph is a key element of this poster and gives it more meaning than a faceless campaign), scale (the designer has used the photograph across the entire poster making it a focal point and clear that this is what the poster is about) and representation (by using the google bar this puts the poster into a relatable context and makes it relevant to a large audience).
Wehi: Dehumanization (by covering the mouth of the subject the designer has removed their autonomy) and humor (has been brought into this by the use of a google search bar to suggest a common perception about women's rights)
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