Week Four: Photographs

To improve my car park design I am looking at physically drawing out the parks, I tried this using chalk on concrete and a black board and also by painting. For my real-estate parody poster I would like to consider using photographs rather than the line drawings so I also took some photographs of a car.

Week Four: Concept Development

At the beginning of class week four I showed the first two concepts, the main feedback was that the designs should both be portrait as very few posters are designed in landscape. I then continued the development of my designs and tried some different compositions for the car park one. The last two concepts are the most developed from this selection.

Week Three: Research

To help with my design I have looked at some New Zealand real-estate companies For Sale Signs. I would like to continue my design by creating a parody of one of the signs.

Week Three: Alternative Visual Solutions

Aim: To raise awareness about the increasing number of New Zealanders who are homeless and as a result are living in cars.

Concept: I will communicate my aim by using a saying such as "Home Sweet Home," or having items that are associated with the home in a car.

From these designs I think that the third strategy is the most effective and would like to develop it further by looking at real-estate company signs to make my idea clearer. The third design is currently very basic but I want to try adding some context by adding additional car parks. Both of these designs will also be improved through the use of colour and work on the text.

Week Three: Exploration

 After the critique I decided to look at a new direction for my designs focusing more specifically on homeless people living in cars. To start this I have done a couple of line drawings that I would like to incorporate into my work.

Week Four: Exploring Grid and A2

 This week I began putting my designs into Adobe Indesign using the full size (A2) and ensuring that my designs fitted a grid.

Week Three: Feedback From Interim Presentation

Unclear message in first design as the text says that homelessness is not a black and white issue, when really it is.

Second design does communicate the message but is very boring and an expected approach using houses as part of an infographic.

Third design is the most effective as it has some sense of movement, but is too general andneeds to be more specific.

Fourth design it is not clear enough  that the cardboard is part of a box, again too much text and the house shape is unecessary.

All the designs rely heavily on the text, they should be focused more on the image instead.

To move forward try looking at things that people associate with their homes e.g. house plants, clothing, toothbrushes etc. Choose a more specific topic: Homeless people living in cars.